Wednesday, November 08, 2006

Marketing firm... don't know how to market

It was a fine whether day… spring tasty I was so excited as today SalesForce.com – http://www.salesforce.com/ is holding a conference in Cairo…I have researched the CRM product for this company few months ago… even that I liked their product but we decided to go for the open source Sugar CRM – http://www.sugarcrm.org/ which was fine and over featured for our simple needs.. back then I was working for zuuMedia – http://www.zuuassist.com/ which is a computer support company based on UK but their technical stuff was in Cairo.

Anyway to describe the even I only need single sentence "The Speaker ruins it for them" he is unprepared he is hesitated … as he mentioned this is the first time for him to speak in front of public gathering.

Not only this but he actually while he is showing us an example of creating some report and save it to a specific category he accessed his own SalesForceCRM – this is the name of their CRM - account and illustrate the example when he receives an error message saying that he have no permission for such operation… that's mean that he never try this example beforehand how come…the example is not questioned by one of audience it was on his presentation. And finally he failed after many trials to accomplish the example illustration.

Anyway was poor performance. Even with his response to some of questioners.. not mentioning how he got cornered when a guy ask him as the customer data will be saved at SalesForce servers how can I trust my data privacy from the power point of US Laws that in many states allow accessing data if the customers are form some regions like Middle east for example.. and he respond with "I hope they didn't do that" .

Technical issues aside it wasn't that bad as I got the chance to catchup with some friends.

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